I know! You hear it everywhere right? It's all over Pinterest and if you have "small business owner" anywhere in your personal Facebook profile I bet you keep seeing ads pop up about it. I know I do!
So what exactly are they talking about? Well, basically in my version it's marketing you and/or your business on a personal level to your target audience. I had it hammered into my head by a previous business coach and I try to hammer it into my client's heads that consumers purchase from people they KNOW, LIKE & TRUST.
A perfect example of this is a friend of mine. She's an amazing chef and has been running her restaurant and catering company for awhile now. She's had to move locations a couple of different times but she has always kept the same name and because the people in our town KNOW her, LIKE her and TRUST her they have followed her for her yummy food no matter where she's located.
See, branding your business these days isn't just about a cute business name and a good headshot. How does a formal headshot represent a stylist or a fitness expert or a chef? They don't! Your customers want to see you and they want to see what you do and what you can do for them.
I set up Monday and took a few branding pictures for myself. It's not nearly as fun as taking them for clients and it's not easy at all but I feel like these represent me and my personality. I love the ones I did back last winter but I was in a dress and I hardly ever wear dresses but this is how my salon clients and my photography clients see me the majority of the time. I stepped out of my comfort zone and decided to celebrate my curves and not hide behind solid black in all of them.
One of the most important things you can do for your business is professional images! What about if you're in direct sales? Yes you need professional images. A personal trainer? Yep you too. Seriously, the list goes on and on and on. You name it, if you're a solopreneur or small business owner you need professional images!
One thing I hear from almost every single woman I talk to about branding or even just having their picture taken is "I need to lose weight first". Girl please. I've got you! To quote my friend Sue, "I'm good for 20lbs just on posing alone!" and then there's photoshop so don't even give me that excuse!
The other thing I hear is that people just don't want to look plastic or "photoshopped". A good photographer is only going to go as far on the retouching as you want them to go so don't worry about that either! (I'm 42 and I can make myself look 25, ok, well at least 30, but just because I can do that to myself doesn't mean I'm going to do it to you!)
What exactly is involved in a Branding Session with me? It starts out with a personal consultation and planning session where we will plan everything from your clothing to you what poses you like and what product images you need. Your shoot can be in studio or on location at your business or even a mixture of both as well as product images. I offer 2 packages that include digital images (full resolution and web-sized images), custom designed promotional cards, and business cards among other things. I even offer a Branding Mini session!
So what are you waiting for? If you're ready to push your business to the next level you need to do this! You need to reach out to a professional photographer and do this for your business but most of all you need to do it for yourself! You'll be so happy you made this investment!